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Business Launch & Learn Series: Clarify Your Brand

The Series is designed to equip entrepreneurs and small business owners with practical, foundational skills to start, grow, and strengthen their businesses. Each session focuses on real-world strategies that can be applied immediately, covering essential topics such as marketing, budgeting, customer engagement, productivity, and the use of emerging tools like AI.
Sessions are led by experienced professionals and are structured to be accessible, actionable, and relevant for businesses at various stages of development. Whether participants are launching a new idea or refining existing operations, this series provides timely insights to help move their business forward with clarity and confidence.
All sessions are held virtually and in-person (Koffman Incubator | 120 Hawley St., Binghamton, NY 13901) from Noon to 1 p.m. Registration is required.
Clarify Your Brand:
In this session you will reflect on your Brand Blueprint that defines the Marketing Must-Haves to Turn Small Businesses Into Recognizable Brands. If you are thinking about how to clarify your brand — but not sure where to start, what really matters, or how to translate your ideas into something that resonates with the right audience then this session is for you!
July Launch & Learn Series (pdf)
Submitted by: Workforce & Community Partnerships
