SUNY Broome was a force to be reckoned with at the 2025 SUNYCUAD Awards for Excellence, held on Thursday, June 5 in Rochester! SUNYCUAD is a peer network within the SUNY system for professionals in the areas of advancement, alumni engagement, community outreach, development, public and government relations, communications, and marketing.

The organization’s annual conference includes Awards for Excellence to recognize the very best creative and strategic campaigns from across the system. More than 250 submissions were judged by a team of alumni relations and marketing colleagues from across SUNY’s 64 campuses. SUNY Broome brought back to campus seven awards in total, highlighting the Foundation and MarCom teams’ ability to create, engage, and inspire! 

While these awards are often claimed by SUNY’s University Centers, the small but-mighty teams from SUNY Broome’s Foundation and MarCom offices reminded all in attendance that creative, talented professionals from small institutions can do a lot with a little!

Best of Category Awards:

Excellence in Strategy – Alumni Relations
Best of Category: 2024 Commencement Photo Day
SUNY Broome, Foundation and Office of Marketing & Communications

Excellence in Creativity – Excellence in Video – Less Than 1 Minute Videos
Best of Category: Start Your Journey at SUNY Broome (Reel)
SUNY Broome, Office of Marketing & Communications

Excellence in Creativity – Excellence in Writing – Feature Writing
Best of Category: Unique Paths: Finding Purpose Among the Animals
SUNY Broome, Office of Marketing & Communications

Judges Citation Awards: 

Excellence in Strategy – Communications
Judges Citation: Lineworker Program Public Relations
SUNY Broome, Office of Marketing & Communications

Excellence in Creativity – Excellence in Design – Magazine or Periodical
Judges Citation: BROOME Magazine Spring 2024
SUNY Broome, Foundation and Office of Marketing & Communications

Excellence in Creativity – Excellence in Design – Logo
Judges Citation: Institutional Logo Redesign
SUNY Broome, Office of Marketing & Communications

Excellence in Creativity – Excellence in Photography – Individual Photography
Judges Citation: Northern Lights Over SUNY Broome
SUNY Broome, Office of Marketing & Communications

As true ambassadors of the Southern Tier, Cathy Abashian Williams and Lisa Schappert gave participation prizes of SUNY Broome themed Spiedie marinade to their presentation attendees. Photo Credit: Matt Ebbers

During the conference, the Foundation’s Cathy Abashian Williams and Lisa Schappert presented a session on the multifaceted impact of strategic fundraising. Using the evolution of the Hornet Hope Center as an example, the duo described how rallying to support a vital campus resource spurred community partnerships, a six-figure gift, and campus-wide engagement. 

Please join us in congratulating our colleagues for their outstanding work on behalf of SUNY Broome!

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