The famous and successful 2014 boycott of the New England supermarket chain Market Basket is explored in the documentary We the People: The Market Basket Effect, hosted by the Department of Communications at 3 p.m. Thursday, Nov. 16, in Titchener 101.
This highly rated film captures the events that led Market Basket’s 25,000 employees and 2 million New Englanders to boycott the chain in support of its embattled CEO Arthur T. Demoulas. The film is a possible option for late semester extra credit assignments.
