The Series is designed to equip entrepreneurs and small business owners with practical, foundational skills to start, grow, and strengthen their businesses. Each session focuses on real-world strategies that can be applied immediately, covering essential topics such as marketing, budgeting, customer engagement, productivity, and the use of emerging tools like AI.
Sessions are led by experienced professionals and are structured to be accessible, actionable, and relevant for businesses at various stages of development. Whether participants are launching a new idea or refining existing operations, this series provides timely insights to help move their business forward with clarity and confidence.
All sessions are held virtually and in-person (Koffman Incubator | 120 Hawley St., Binghamton, NY 13901) from Noon to 1 p.m. Registration is required.
Our first session, July 9, is Clarify Your Brand. In this session you will reflect on your Brand Blueprint that defines the Marketing Must-Haves to Turn Small Businesses Into Recognizable Brands. If you are thinking about how to clarify your brand — but not sure where to start, what really matters, or how to translate your ideas into something that resonates with the right audience then this session is for you!
Our second session, July 16, is Considerations for Starting Your Own Podcast. Thinking about starting a podcast for your business — but not sure if it’s the right move, the right time, or even where to begin? Join us to start the journey — no media experience required
Our third session, July 23, is our Non-Traditional Marketing Resource Panel – Are you looking for marketing insight to inform your business journey? Join us for an informative panel discussion highlighting the resources in our Entrepreneurship ecosystem.
July Launch & Learn Series (pdf)
Submitted by: Workforce & Community Partnerships
