By Elisabeth Costanzo Stewart

When Adam Gordon (LACM’17; MUSS’18) was a toddler, he busily gravitated towards three things: extension cords, batteries, and cameras. While his early interests initially kept his parents on high alert, they were incredibly prophetic. Little did they know then that Gordon would spend his professional life surrounded by 20,000 feet of fiber-optic cable, dozens of high-performance cameras, and TriCasters coordinating it all. As Broadcast Producer for Grand National Cross Country (GNCC) LIVE on RacerTV and owner of AGVideo, a live broadcast packaging production company, Gordon successfully capitalized on a niche market all before turning 30.

Gordon hails from Binghamton, NY. An admitted “nerd,” he spent his childhood teaching himself how to use Microsoft Publisher on his grandmother’s computer. After school, he would conjure up a small business from his imagination and design the company’s marketing materials. (His grandmother spent a fortune on paper and printer ink.) Life changed drastically for Gordon when his mother remarried, pulling him from city life to country living in Windsor, NY. To welcome him to his new environment, his stepfather bought him a dirt bike and introduced him to the world of hare scrambles. Within weeks, off-road endurance racing had become his identity.

“My stepdad took me to my first GNCC race, and I saw these guys riding bikes carrying cameras to film the race, and thought, ‘I want THAT job,'” Gordon reflected. “I had no idea then that those camera operators would end up working for me.”

Gordon lightheartedly recalls that his obsession with computers, cameras, and racing kept him “out of trouble” in high school. He bought a GoPro and traded in Microsoft Publisher for Final Cut Pro. He dabbled as an early YouTube content creator in the early 2010s, cutting footage together to narrate the arc of his races. RacerTV, the official network of off-road sports, was always on Gordon’s radar, and vice versa. (But, he was just a teenager.)

Gordon’s teachers at Windsor High School were quick to notice his passionate drive, which was equally creative and entrepreneurial. They nominated him to participate in Project Lead The Way (PLTW), challenged him with unique hands-on classes like “Pop Music in Society,” and encouraged him to fix up and keep an old audio mixer that he found in the music room’s supply closet. (A piece of equipment that he still uses professionally today.) While still at Windsor, Gordon’s mom set up a tour for her son at WSKG.

“I still remember the first time I put on a headset,” Gordon reminisced. “I immediately fell in love with being behind the scenes of a live production. Watching the team at WSKG made me realize this industry could become a lifelong passion for me.”

Gordon and his team travel across the country with their office on wheels. Their broadcasts draw more than 150,000 viewers. Photo Credit: Matt Ebbers

Gordon arrived at SUNY Broome conflicted. Should he pursue an education in video or sound production? His community’s college provided an easy answer: do both. So Gordon did just that, bouncing between being behind-the-camera work in the Communications and Media Arts: A.S. program and mixing in the recording studio as a Music Recording and Production: A.S. student. Internships throughout his college career reaffirmed his professional trajectory and connected him to lifelong mentors.

“WSKG and Fox 40 fostered my love for live production. My Arena internship showed me that I could combine my passion for video and sound production with action sports,” Gordon explained. “I had all of these experiences while being at Broome.”

As Gordon neared graduation, internal conflict again began to surface. AGVideo, his then one-man-band production company, was steadily taking off, but mainstream tradition suggested that he continue his education. Just as he contemplated spending 50,000+ a year on private tuition for his bachelor’s degree, RacerTV reached out with a job offer: “Cover 13 GNCC racers per year as a Broadcast Director.” Gordon, who had been casually mailing RacerTV his resume since he was a teenager, leapt at the chance.

“I think a major part of why I was able to launch my career and business at such a young age was because I didn’t enter the professional world knee deep in debt,” Gordon explained. “I could invest all of my money into equipment, instead of being stunted by college loans. Between the Second Chance Scholarship and paying off the very affordable tuition, I left SUNY Broome with zero financial impact.”

Gordon has spent the last nine years traveling across the country to bring motocross racing into the homes of more than 150,000 viewers per broadcast. A master of every role, he can often be found riding the track pre-race to determine camera placement, or finagling wires to ensure security. Then he retreats to his office on wheels to direct the narrative behind the race.

“Hare scrambles and other versions of off-road motocross racing are not traditional spectator sports because of the remote nature of the tracks. This is why our broadcasts are so critical,” Gordon explained. “Thanks to drone footage and content captured by our on-scene camera operators, we are able to give professional riders the recognition they deserve. This is one of the most physically demanding sports in the world, and their hard work and tremendous skill should be showcased.” 

AGVideo has grown to become a network-level production company, composed of camera operators, graphics operations, audio and visual engineers, fiber technicians, directors, and producers. His team includes Emmy Award-winning seasoned professionals and talented buddies who were trained on the job. With Gordon confidently at the helm, he can jump into any role on a dime, but relishes the moments where he can hang back and simply watch the magic unfold.

Read more inspiring stories in the Fall 2025 edition of BROOME Magazine: bit.ly/broomefl2025

Fun Fact: RacerTV first became interested in Gordon because of his ability to use a TriCaster. Communications and Media Arts: A.S. students are trained using triCasters as part of the program’s hands-on curriculum. Photo Credit: Matt Ebbers

Tags: , , , , , ,