After 24 hours and numerous volunteers, social media posts, pizza slices, baked goods, cups of coffee and laughs, the first-ever 24 Hours of Giving campaign surpassed its goal.
The all-nighter supported a good cause: the Broome Community College Foundation and the scholarships that allow so many students to further their education.
“With 274 donors and gifts totaling nearly $50,000, the first annual SUNY Broome 24 Hours of Giving has exceeded all expectations!” said Foundation Executive Director Cathy Williams. “And on behalf of our students, we would like to thank you! Your support is greatly appreciated and truly makes a difference.”
The campaign began at midnight Dec. 1 and ran until the following midnight, with volunteers taking gifts and pledges around the clock. The initiative was part of Giving Tuesday, a national event that kicked off in 2012 and has raised millions for nonprofits around the globe.
The excitement could be felt both virtually and on campus. Online, Facebook and Twitter were awash in fun memes in support of the campaign, and donors shared their “selfless selfies,” telling others why they gave. Student and alumni volunteers sold baked goods and raffle tickets in the Student Center, giving away #Broome24 bling and encouraging their peers to contribute.
The evening also inspired laughter with a show by comedian Michael Issac, with proceeds donated to the #Broome24 campaign.
The goal, noted SUNY Broome President Kevin E. Drumm, wasn’t determined by the amount of money raised during the 24 hours, but the attraction of new donors.
“Through this campaign, we hope to raise critical support for our students and campus by increasing our donor base — re-engaging past donors and getting our current donors to participate with ‘challenge’ gifts that will encourage recent graduates to make their first gift to the college as alumni, while also spreading the news about SUNY Broome and the great things happening on our campus,” he explained, while sporting a powder blue 24 Hours of Giving t-shirt.
Foundation board members also upped the ante, committing nearly $12,000 in pledges for a matching gift challenge.
The mastermind behind the #Broome24 campaign was Foundation Director of Development Andrea Roma, who spent the day tirelessly working with volunteers and donors – except when she snuck a quick nap under her desk.
Many thanks to the generous hearts of the Hornet community!