The second annual Color Run will again create a rainbow on the SUNY Broome campus this spring – a glittering rainbow, with the debut of The Shine Tour.
“The Happiest 5K on the Planet” will be back on campus on Sunday, April 26 and the Mental Health Association of the Southern Tier (MHAST) is again the charity of choice.
“We excited at the possibilities of growing this fantastic event,” said SUNY Broome President Kevin E. Drumm.
Last year’s event sold out with 5,500 participants – and this year seems likely to draw just as many. If you’re looking to attend, buy your tickets soon; 1,800 have sold in the first week of registration, said Keith Leahey, executive director of MHAST and a SUNY Broome instructor.
“If you haven’t already, ‘like’ us on Facebook. We’ll be posting updates and a $5 off coupon soon,” Leahey said.
Since it began in March 2011, The Color Run has become the single largest event series in the world. Last year, it hosted more than 300 events in more than 50 countries. At each kilometer, participants will be doused in non-toxic colored powder, turning the campus into a canvas of color. The event will finish up with a festival of music, dancing, confetti cannons, glitter and more.
The point of the Color Run isn’t to make a new personal best in one sense, because the run isn’t timed and there are no ranked winners. It’s open to all ages and fitness levels.
“Rather, you’re fostering a different kind of personal best by celebrating health, happiness, individuality and giving back to the community,” Drumm said.
Close to half of participants are first-time 5K runners, Leahey added.
This year’s Shine Tour will feature an all-new SparkleZone and unique opportunities for colorful photographs throughout the course. Runners will receive a limited edition Shine Tour Participant Kit that includes a custom race t-shirt, a gold finisher’s medal, shiny tattoos, a tri-color headband with silver stitching, a classic color packet and a shine power packet.
Register at www.thecolorrun.com/binghamton.